ENGINE is a new gin, cool and unforgettable. Born from the mind of Paolo Dalla Mora, I had the opportunity to participate to his creation, in terms of packaging and design.
As the name maight suggest, the world of reference of ENGINE is the racing one. The old classic racing of the '70s: fast cars, roaring engines, adrenaline and the grease of the oil.
For this reason the packaging is so particular: it want to bring to mind the old motor oil cans.
For this reason the packaging is so particular: it want to bring to mind the old motor oil cans.
All the ENGINE gin project take its inspiration from the old motor oil cans of the '70, like Castrol or Mobil. I made the design trying to reproduce that feeling and that world. For this reason I opted for a 3 tone design, simple, minimal and clean, like the design of that years. I also putted a couple of pittograms: an egine one (as the name) and a laurel crown (to represent the competitions and the circuits).
The can, vintage and unique, stand out on the shelf, but was also a very difficult pacakagin to produce. First of all the can is not a classic oil can. This material can support grease products but cannot mantain alcoolic beverage inside. For this reason we worked 3 years to solve the problem, before coming up with a solution, already patented.
The cap is also particular. Made expressly for ENGINE, was not a one-shot production but has to be adjust to this patented packaging to solve two missions: close the bottle and be a collectable item when the product is finished.
ENGINE is a pure organic Gin made in Italy that will take you on a ride along freedom road, right towards your roaring dreams. ENGINE was born in the Langhe in Piedmont, land of ancient traditions, and has in the recipe the same ingredients of a virtuous natural remedy of Langhe: sage and lemon.
Its particular recipe, especially his strong sage flavour, made ENGINE great on the rocks, but its perfect serve is a Gin Tonic. For this reason I had to create a vessel, coerent with the peculiar ENGINE packaging.
The final brand is eye-catching and versatile: ENGINE is not only a bottle, but also a ready-to-weare collection: young and cool as the gin.
One of the best gimmic of the project is the name. ENGINE was a perfect name to describe a motor oil, and also already contained the GIN word, explaining perfectly both the concepts. For the branding we wanted to play with the GIN word inside ENGINE. Initilly we tried writing EN-GIN-E, in the end we decided to make it visible by using "italic".
Here some development test of the brand name.
See more of my works at my website: pels.it
